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Good Things are Worth Waiting For

Digital marketing is nothing new - it’s been a near-constant topic of discussion, frustration and innovation even before Google blew the doors off the market with their launch of Adsense in 2000. (Note...

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Evil Strikes eCommerce

Thanks to Illumino, the citizens of Datapolis are still able to get their medicine and Frackture is being kept at bay; however we both have our hands full and a new crisis is on the horizon. Our data...

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Netflix Keeps Going For the Gold – Is the New CMO Ready for the Podium?

It’s hard to keep track of corporate churning s when the Olympics are in full swing. Between bizarre Opening Ceremonies, dramatic fencing stand-offs, and badminton scandals (no laughing!), it’s not...

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Can Super-Powered Messaging Save Datapolis?

The lines at clinics, hospitals and pharmacies seemed endless. My people, the people of Datapolis, were growing wearier by the day… The targeted, on-time communications intended to inform citizens...

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Making the Big Data business case for consumer goods

Last week at a National Retail Federation (NRF) conference Gartner presented “Is Big Data Real in Retail?” which included research showing how various industries planned to leverage big data.  My peer...

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Why Care About Big Data

Why Should Web Site Owners Care About Teradata? The business owners of web sites are facing new pressures to deliver to the bottom line—higher visit-to-conversion rates, higher online customer...

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This Isn’t Your Grandpa’s Peoplemeter

Did you hear about eye-tracking technology for the Second Screen? Yeah. Me neither. But, apparently, Time Warner’s Media Lab – the company’s impressive research center and Ivory Tower - is using...

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Get Past the Obstacles to Gain Value from Big Data

Mastering the 3 V’s of today’s data – volume, velocity and variety – is critical. Utilities are dealing with an unprecedented surge of data —not just from smart meters, but also from syncophasors,...

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The Next Episode: Dr. Dre Meets Big Data

Fight on! As a USC alum, it’s odd that I cringe when other well-meaning Trojans shriek the school’s battle cry.  But, last week, instead of hearing the bombast of a marching band in my head at the...

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Even a Day Late and a Billion Dollars Short, Hulu Still Matters

In most cases, 70+ job openings at a sexy company which, with a few others, singlehandedly helped redefine the Media and Entertainment landscape would be an indicator of growth. Not so in the case of...

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#TDCPG: The Big Data Magnet

Magnet:  An object or thing that has a powerful attraction 10 weeks. 10 CPG companies. Two Big Data global summits. Much buzz. Little industry action (yet). Many “cross-functional teams” assigned to...

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Why Sell Your Soul When You Can Sell Your Data?

When I started producing television nearly 20-years ago, I was greeted by one question non-stop: how did you get your break?  The honest answer was dumb luck; but it seemed people were expecting a more...

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A New Big Bang: Battles Over Streaming Rights Pave Way for Direct-to-Consumer

It was the pen-stroke heard around Hollywood. CBS and Time Warner had (finally) reached agreement about retransmission fees. Viewers from coast-to-coast exhaled a collective sigh of relief, and...

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Warner Bros’ D2C Puts Pedal to the Metal with Eye Opening Results

As Hollywood shifts into high gear around direct-to-consumer engagement, content creators and distributors are working fast to develop the know-how and analytic capabilities to execute. There’s a lot...

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Is the Hype Hurricane Setting the Right Expectations for Employers and Data...

Recently, I was asked to speak about thoughts on the future of data science and data scientists to a government audience. Not being a data scientist myself, rather carving my niche in the world as a...

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Bright Lights, Big Data – Media & Entertainment Takes the Show on the Road

Who says Media & Entertainment thrives only in Hollywood?  October is the month that Media & Entertainment at Teradata hits the road.  No tour bus. No entourage. Not even a paparazzi sighting....

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Consumer Insights Fuel Personalized Brand Engagement

While Big Data has taken much of the Consumer Goods industry “buzz” limelight in 2013, Consumer Insights and supporting programs and initiatives have quietly moved up the priority list for CG execs....

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CPG Integrated Marketing and Consumer Analytics (CP-CRM)

“To increase market share and to expand the consumer’s usage of my company’s products.” Sounds like a strong CPG executive strategy statement! To attract new consumers and increase revenue from...

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2014 Consumer Goods Preview – Analytics Investments Drive Growth

What became readily apparent in 2013 is that CPG business decision-makers recognize the value of fact-based decision-making and that decisions rely heavily on information and analytics. The cost of...

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Big Data: Myth vs. Reality

There is a lot of hype around Big Data in the Consumer Goods industry, but what is really happening — or, better yet, what is really even possible — behind the buzz? Notwithstanding the hype, the buzz...

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