Good Things are Worth Waiting For
Digital marketing is nothing new - it’s been a near-constant topic of discussion, frustration and innovation even before Google blew the doors off the market with their launch of Adsense in 2000. (Note...
View ArticleEvil Strikes eCommerce
Thanks to Illumino, the citizens of Datapolis are still able to get their medicine and Frackture is being kept at bay; however we both have our hands full and a new crisis is on the horizon. Our data...
View ArticleNetflix Keeps Going For the Gold – Is the New CMO Ready for the Podium?
It’s hard to keep track of corporate churning s when the Olympics are in full swing. Between bizarre Opening Ceremonies, dramatic fencing stand-offs, and badminton scandals (no laughing!), it’s not...
View ArticleCan Super-Powered Messaging Save Datapolis?
The lines at clinics, hospitals and pharmacies seemed endless. My people, the people of Datapolis, were growing wearier by the day… The targeted, on-time communications intended to inform citizens...
View ArticleMaking the Big Data business case for consumer goods
Last week at a National Retail Federation (NRF) conference Gartner presented “Is Big Data Real in Retail?” which included research showing how various industries planned to leverage big data. My peer...
View ArticleWhy Care About Big Data
Why Should Web Site Owners Care About Teradata? The business owners of web sites are facing new pressures to deliver to the bottom line—higher visit-to-conversion rates, higher online customer...
View ArticleThis Isn’t Your Grandpa’s Peoplemeter
Did you hear about eye-tracking technology for the Second Screen? Yeah. Me neither. But, apparently, Time Warner’s Media Lab – the company’s impressive research center and Ivory Tower - is using...
View ArticleGet Past the Obstacles to Gain Value from Big Data
Mastering the 3 V’s of today’s data – volume, velocity and variety – is critical. Utilities are dealing with an unprecedented surge of data —not just from smart meters, but also from syncophasors,...
View ArticleThe Next Episode: Dr. Dre Meets Big Data
Fight on! As a USC alum, it’s odd that I cringe when other well-meaning Trojans shriek the school’s battle cry. But, last week, instead of hearing the bombast of a marching band in my head at the...
View ArticleEven a Day Late and a Billion Dollars Short, Hulu Still Matters
In most cases, 70+ job openings at a sexy company which, with a few others, singlehandedly helped redefine the Media and Entertainment landscape would be an indicator of growth. Not so in the case of...
View Article#TDCPG: The Big Data Magnet
Magnet: An object or thing that has a powerful attraction 10 weeks. 10 CPG companies. Two Big Data global summits. Much buzz. Little industry action (yet). Many “cross-functional teams” assigned to...
View ArticleWhy Sell Your Soul When You Can Sell Your Data?
When I started producing television nearly 20-years ago, I was greeted by one question non-stop: how did you get your break? The honest answer was dumb luck; but it seemed people were expecting a more...
View ArticleA New Big Bang: Battles Over Streaming Rights Pave Way for Direct-to-Consumer
It was the pen-stroke heard around Hollywood. CBS and Time Warner had (finally) reached agreement about retransmission fees. Viewers from coast-to-coast exhaled a collective sigh of relief, and...
View ArticleWarner Bros’ D2C Puts Pedal to the Metal with Eye Opening Results
As Hollywood shifts into high gear around direct-to-consumer engagement, content creators and distributors are working fast to develop the know-how and analytic capabilities to execute. There’s a lot...
View ArticleIs the Hype Hurricane Setting the Right Expectations for Employers and Data...
Recently, I was asked to speak about thoughts on the future of data science and data scientists to a government audience. Not being a data scientist myself, rather carving my niche in the world as a...
View ArticleBright Lights, Big Data – Media & Entertainment Takes the Show on the Road
Who says Media & Entertainment thrives only in Hollywood? October is the month that Media & Entertainment at Teradata hits the road. No tour bus. No entourage. Not even a paparazzi sighting....
View ArticleConsumer Insights Fuel Personalized Brand Engagement
While Big Data has taken much of the Consumer Goods industry “buzz” limelight in 2013, Consumer Insights and supporting programs and initiatives have quietly moved up the priority list for CG execs....
View ArticleCPG Integrated Marketing and Consumer Analytics (CP-CRM)
“To increase market share and to expand the consumer’s usage of my company’s products.” Sounds like a strong CPG executive strategy statement! To attract new consumers and increase revenue from...
View Article2014 Consumer Goods Preview – Analytics Investments Drive Growth
What became readily apparent in 2013 is that CPG business decision-makers recognize the value of fact-based decision-making and that decisions rely heavily on information and analytics. The cost of...
View ArticleBig Data: Myth vs. Reality
There is a lot of hype around Big Data in the Consumer Goods industry, but what is really happening — or, better yet, what is really even possible — behind the buzz? Notwithstanding the hype, the buzz...
View Article
More Pages to Explore .....