Data-Driven Marketing at Sirius XM
With increased competition and media consolidation for audience share, content programmers and distributors are more focused than ever on how to attract, retain and engage their consumers. For...
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The Analytics Revolution at Overstock.com
As the age of analytics continues to descend, organizations large and small are rushing to put insights into practice. While becoming data-driven may seem like a radical change, taking small, but...
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How TURKCELL Unlocks Customer Value From Network Performance Analytics
At the annual Teradata Partners 2015 conference (happening this week at the Anaheim Convention Center) a big point of conversation among data scientists, business analysts and executives alike is...
View ArticlePowering-Up Utility Insights with Analytics
From reducing operating costs to meeting regulatory requirements, today’s Utilities are faced with a new wave of business challenges. One major business shift is the increasing amount of data...
View ArticleLive Webinar: Inside Overstock’s Transition to Data-Driven Marketing
Odds are, if you shop much online, you have experienced the onslaught of ill-fated, dated or just wrong product recommendations based on your supposed behavioral history. It’s become something of a...
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The Data-Driven Case For Change
Justin Honaman :: August 2014 As the economy recovers and businesses plan for cautious growth, companies must invest in solutions and platforms that enable a better understanding of their business,...
View ArticleWebinar – How SiriusXM Hit the Marketing Fast Lane With Analytics
As my kids get older, I’ve had to cede control of the car radio. One result? Thanks to the forced waning of my NPR habit, I’m much less interesting at cocktail parties than I care to be. Another...
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Raising Intelligence: Evolving The Data-Driven Business Imperative
Justin Honaman :: August, 2014 Performance Management. ABC/M. Balanced Scorecard. KPI’s. Dashboarding. Scorecarding. Reporting and analysis. Business Intelligence. Data Mining. Demand-Driven Value...
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The Data-Driven Marketing Imperative
Justin Honaman :: Industry Experts, 2014 In an increasingly dynamic economy, companies must generate sales growth as a result of marketing investment. No longer can marketing only be focused on...
View ArticleAlgorithms and Alchemy at the World Cup
If you’re reading this, odds are you’ve taken a break from one of today’s World Cup matches to check your work email. I understand. I am living first hand with soccer obsession in the form of a...
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Common Sense for the Intelligent Economy
“Torture the data, and it will confess to anything.” – Ronald Coase, Economics, Nobel Prize Laureate Today's connected world is creating an intelligent economy that not only runs on data but is...
View ArticleDigital Marketing Optimization is the New Black
14.7 million. More than the populations of either New York City or Los Angeles. 15-times the number of Apps in the iTunes Store. Nearly one-and-a-half-times the number of Starbucks cups of coffee...
View ArticleFacebook Beams-Up Hollywood, Right Scotty?
If Facebook’s new acquisition –Oculus Rift – sounds like something out of a Science Fiction movie, your gut isn’t that far off. The virtual reality headset maker – snatched-up for the astonishing $2...
View ArticleOscar’s Plunging Necklines Aren’t Half As Shocking As This Idea: Netflix Has...
Among the plunging necklines, blundered names, speech shout-outs to mom, and infamous selfies, there was one Oscar notable that didn’t get much press coverage. Netflix was nominated for its first...
View ArticleLessons in Entertainment Marketing… and the Birds and Bees
Spring is in the air! To those of you on the East Coast, let me first offer my condolences. But, here in sunny, shiny Los Angeles, it’s nearly 80-degrees (hello, climate change!). The birds are...
View ArticleYou Don’t Have to Make A Deal With The Devil To Go Viral
It’s a sight not all that unfamiliar to new parents: an ashen, red-eyed baby, shrieking uncontrollably and spewing bile in its path. In fact, come on over to the Quinn household, and you can witness...
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Big Data: Myth vs. Reality
There is a lot of hype around Big Data in the Consumer Goods industry, but what is really happening — or, better yet, what is really even possible — behind the buzz? Notwithstanding the hype, the buzz...
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2014 Consumer Goods Preview – Analytics Investments Drive Growth
What became readily apparent in 2013 is that CPG business decision-makers recognize the value of fact-based decision-making and that decisions rely heavily on information and analytics. The cost of...
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CPG Integrated Marketing and Consumer Analytics (CP-CRM)
“To increase market share and to expand the consumer’s usage of my company’s products.” Sounds like a strong CPG executive strategy statement! To attract new consumers and increase revenue from...
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Consumer Insights Fuel Personalized Brand Engagement
While Big Data has taken much of the Consumer Goods industry “buzz” limelight in 2013, Consumer Insights and supporting programs and initiatives have quietly moved up the priority list for CG execs....
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